I’ve spent 10+ years moving between product strategy, UX, visual design, animation, research and entrepreneurship, helping turn ambiguous ideas into products people can understand, use and believe in.


GutPlans
I translate between creative, technical and business perspectives — turning different priorities into a shared product direction teams can actually build together.
I create structure when projects are ambiguous: framing the problem, making the experience tangible, and helping teams understand what we are building, why it matters, and what happens next.